GREAT CREATIVE WORK TAKES MORE THAN A GREAT IDEA.

ABOUT

CREATIVE LEADER. STRATEGIST. MAKER AT HEART.

I'm an Executive Creative Director and Brand Strategist with more than 20 years of experience building brands, campaigns and content across sports, entertainment and media.

My career has taken me through broadcast, agencies, sports and branded content, working with talented people across different disciplines and learning something from each experience along the way.

I grew up in the work.

I started my career in graphic design and motion graphics, following my curiosity into 2D and 3D animation, visual effects and editing. Eventually, I picked up a camera and expanded into photography, production and directing.

I never set out to learn every part of the creative process. I just wanted to understand how things worked, how to make them better and what else I could bring to the table.

Over time, that curiosity changed the direction of my career.

My role began to expand beyond execution. I started developing campaigns, building brand identities, directing productions and solving bigger creative challenges. I became more involved in the conversations happening before anyone opened a design file or stepped onto a set.

The questions started to change, too. Instead of only asking "How do we make this?" I began asking "Why are we making it? Who are we trying to reach? What problem are we solving? And what's the best way to get there?"

Running my own creative business taught me another side of the work.

As an independent creative, I worked directly with brands and alongside agencies as an extension of their teams. I had to think beyond the creative itself and understand client priorities, budgets, timelines and the business decisions behind every project.

It taught me that great creative isn't just about having a great idea. It's about finding the right idea, understanding what it needs to accomplish and figuring out how to bring it to life.

But one of the most valuable things I've learned has been about people.

I've been the designer staring at a blank artboard, the editor trying to make a story work, the person behind the camera and the director responsible for bringing everything together.

I know what it's like to receive feedback, work through creative differences, navigate impossible deadlines and figure things out when the original plan falls apart.

Those experiences have given me a genuine appreciation for the people behind the work and the different perspectives they bring to the process.

Today, that experience shapes how I lead.

My focus spans creative direction, brand strategy, brand identity, integrated campaigns and branded content. I spend much of my time connecting business objectives to creative opportunities, setting the vision, bringing the right people together and helping talented teams turn ambitious ideas into meaningful work.

I believe good creative leadership requires more than having a vision. It requires understanding the work well enough to guide it, knowing when to push an idea further and recognizing when to step back and let someone else do what they do best.

After more than two decades, I'm still learning.

I've worked with some incredibly talented people, faced challenges that forced me to think differently and collected lessons that continue to influence how I approach creativity, business and leadership.

Not everything I've learned is a universal truth. Some lessons came from great successes. Others came from mistakes, difficult projects and moments when I had to rethink how I approached the work.

But all of those experiences have shaped the creative leader I am today.

And as I continue to grow, I want to share more of those experiences, the ideas that have stayed with me and the lessons I wish I'd known earlier in my career.

I lead the work now.

But I'm still a maker at heart. And I can still roll up my sleeves, push a few pixels and set a few keyframes when I need to.

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