Client: NHTSA
Exploring the world of fast athletes, we see how their skills help them slow down when it counts. Through interviews, they share moments when focus was key. Comparing this to driving, we stress the need to slow down for safety. Like athletes, drivers must focus on the road. Our message: stay alert and present; stop speeding.
This segment shows the importance of staying focused, both in sports and driving. Using super slow-motion Phantom cameras, we captured 2024 Super Bowl Champion Mecole Hardman and Xavier Worthy, the record holder for the fastest 40m run in the combine, in training, highlighting their precision. The aim is to inspire viewers to find clarity, especially on the road, because in the blink of an eye, everything can change.
Concept • Producer • Creative Direction: Steve Garcia
Production: C&I Studios
