NATIONAL SIGNING DAY : TAKIS
Brand Development / Creative Direction / Production / On-Site Activation
Building off the great success of Takis National Signing Day in 2021, Sinclair Sports Group and Takis partnered together in 2022 to make an experience even more intense for high school football All-Americans and thousands of other youth players across the country.
NATIONAL SELECTION TOUR
Sinclair Sports Group and Takis teamed up for an electrifying nationwide tour in 2022, dedicated to honoring the All-American student-athletes participating in the prestigious bowl game. At every stop across the country, these exceptional athletes were celebrated in grand style, surrounded by their families, teammates, and the local community. Takis added an extra spark to the festivities, intensifying the excitement by providing their iconic snacks to all attendees, creating an immersive and energetic atmosphere. The collaboration between Sinclair Sports Group and Takis showcased a perfect blend of athletic recognition, community engagement, and the spirited flavor of Takis, culminating in a series of unforgettable moments that celebrated the dedication and achievements of these remarkable student-athletes.
ALL - AMERICAN BOWL WEEK
The All-American Bowl Week included various initiatives. It includes player lounges, product sampling, jersey patches, and game-day recognitions such as the Most Intense Player Of The Game Award with extensive broadcast coverage. Additionally, there are community engagements, skills challenges, brand placements, and comprehensive content strategies. Special engagements like surprise moments with Cowboys players and exclusive category rights in salty snacks further amplify Takis' presence and impact at the event.
