SHAMS IS EVERYWHERE

Client: AT&T 5G

This :30 second commercial spot takes NBA fans on a behind-the-scenes tour of Shams Charania's studio. As they move through the space, they witness Shams in multiple roles, from on-set filming to controlling the studio, all made possible by AT&T 5G. The fans encounter a series of Sham-characters, bewildering and amusing them, symbolizing the widespread coverage enabled by AT&T's fast, reliable, and secure 5G network.

Concept • Script • Producer • Set Director • Creative Direction: Steve Garcia

Production: Banner Studios