VISION 2024 : SINCLAIR INC.
Our objective was to craft a sizzle reel in line with Sinclair's 2023 vision. The underlying message emphasized the necessity to evolve; failure to do so could lead to being left behind. The video aimed to spotlight older brands resistant to change, drawing parallels with creatures like dinosaurs and the woolly mammoth. It illustrated how their lack of evolution led to extinction. This dynamic sizzle reel premiered at the Sinclair 2023 Leadership Conference and was featured across various company town halls.
